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Digital Analytics Specialist - 6 Month FTC

  • Salary: Up to £25 per hour
  • Location: High Wycombe
  • Job type: Short term Contract
  • Job reference J1040254

Our client are a leading pharmaceutical company based in High Wycombe, seeking a Digital Analytics Specialist to join them on a 6 month contract (until around end of May 2020). The ideal candidate would have operational expert level experience of building analytics which can then be used by digital marketers.

Key Responsibilites:

* Ensure the UK is well represented in the EMEA digital analytics strategy, identifying opportunities for partnering on key initiatives and leveraging EMEA activity at a local level.
* Assist the Multichannel team in designing a strategic roadmap for digital analytics to help achieve digital and sales objectives.
* Lead on the delivery of the digital analytics roadmap.
* Develop a deep understanding of the current analytics platforms for web and email, including Eloqua, Veeva, Google Analytics, Qlik Sense, Hotjar and Similarweb.
* Produce analytics audit reports.
* Provide instruction on campaign tagging and additional on-site tracking and work with web agencies to assist with tag governance.
* Provide guidance to Multichannel and IT to produce marketing dashboards via Qlik Sense and Google Analytics.
* Integrate any new social and digital channels into the reporting infrastructure.
* Educate stakeholders on the importance of online measurement & provide best practice guidance to the Multichannel team.
* Work closely with Multichannel Specialists and internal stakeholders to identify reporting requirements; assessing the impact of website changes on existing metrics and reports; collaborating with web agencies and internal IT teams to understand the data sources available and to implement the reporting requirements.
* Utilise a range of inputs from web and email analytics to provide internal stakeholders with information about how the digital presence is performing so that they can make future enhancement/optimisation decisions.
* Report on Therapy Area campaign performance, including accurate and actionable insights and optimisation recommendations.
* Use analytics to analyse the customer experience online, establishing digital benchmarks of success and providing relevant reporting and insights to meet or exceed those benchmarks.

Key Skills:

* Web analytics - must have proven experience working with online data, analysis, reporting and tag management (Google Analytics is essential, Qlik Sense beneficial)
* Strong skills in data analysis
* Client facing with the ability to talk with internal stakeholders at all levels
* Able to solve complex business and marketing questions
* Experienced in managing multiple priorities in a fast-paced and matrix environment
* Bachelor's degree - desirable but not essential

Please note that we will only contact those candidates that we assess as suitable for the positions we have currently available based on their experience, training and skills. If we do not have anything suitable we will not keep your CV for more than 30 days.

Bucks and Berks Recruitment is an equal opportunities employment agency and employment business that is serious about its compliance with legislation. Bucks and Berks is acting as an Employment Agency in relationship to this role (if the vacancy is for a permanent position) or is acting as a Recruitment Business in relationship to this role (if the role is for a temporary position).