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Digital Marketing Campaign Manager

  • Salary: £35000.00 - £40000.00 per annum
  • Location: Berkshire
  • Job type: Permanent
  • Job reference J1038211

Our client, a company based in Bracknell, is looking for a Digital Marketing Campaign Manager to join their marketing team.

Working directly with key internal stakeholders the successful candidate will define and deliver campaign strategies to retain and grow membership in alignment to corporate plan KPI's for global membership retention and growth.

The role reports into the Head of Marketing Programmes and is a core role within the Marketing & Digital team.

The successful candidate will possess both technical ability in digital marketing but also able to work in a proactive way, rather than reactive, with excellent stakeholder management experience.

Duties include
* Define campaign strategy to increase engagement across membership to drive retention and increase growth across membership (individual and company)
* Lead on content - led, multi-channels innovative marketing campaigns in line with brand strategy and campaign strategy
* Develop clearly defined outcomes-based campaigns in collaboration with key stakeholders
* Manage and co ordinate the creation and distribution of campaign assets across multiple platforms-print, digital & social channels
* Develop effective relationships across the core marketing & digital team to deliver effective campaigns
* Develop and manage relationships with country partners
* Develop a pipeline for sales team to follow up on
* Manage data integration into CRM working with BIU
* Using data intelligence, lead personalisation and segmentation campaigns in order to drive engagement and acquisition
* Research, measure and develop insights from campaigns using data analytics and develop testing in order to leverage learnings
* Manage and oversee annual/biannual member engagement surveys

Skills and Experience
* Considerable experience of marketing campaign management
* Marketing campaign skills including digital marketing
* Budgeting and forecasting
* Data management, segmentation/personalisation
* Stakeholder engagement
* BA university degree or equivalent
* Completed or working towards a professional marketing qualification (CIM) preferred
* Experience of B2B marketing & lead generation for a sales team
* Data driven marketing campaign management
* Experience using developing insights with web analytics
* Excellent knowledge of multichannel digital marketing
* Experience with both PPC and SEM
* CRM and marketing campaign systems
* Familiarity of using brand visual identity toolkits and guidelines

Please note that we will only contact those candidates that we assess as suitable for the positions we have currently available based on their experience, training and skills. If we do not have anything suitable we will not keep your CV for more than 30 days.

Bucks and Berks Recruitment is an equal opportunities employment agency and employment business that is serious about its compliance with legislation. Bucks and Berks is acting as an Employment Agency in relationship to this role (if the vacancy is for a permanent position) or is acting as a Recruitment Business in relationship to this role (if the role is for a temporary position).