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Why Is Employee Satisfaction So Important?

On02/ 12 /16
In the last few years, employee satisfaction has become a key focus in HR circles.

Big companies such as Google are investing more in employee support and satisfaction, whilst a quick LinkedIn search reveals some 607 professionals with the job title, 'Chief Happiness Officer'. So should we all be taking note?


There is a growing body of research that employee satisfaction plays a key role in productivity.

A 2014 study by the University of Warwick showed that happiness led to an average 12% rise in productivity. Meanwhile, unhappy workers experienced a 10% drop in their output.

According to the research team, the results suggest that “human happiness has large and positive causal effects on productivity”

Work Quality

Many industry leaders also believe that a positive working environment can help promote creativity and the generation of new ideas. In today’s competitive market, this can be key for a company’s long-term survival.

“Turned on people figure out how to beat the competition” says Ben Simonton, author of Leading People To Be Highly Motivated And Committed.

Better Interaction with clients or customers

Clive Schlee, CEO of Sandwich chain Pret a Manger always looks to see if his staff are happy and engaged. He famously said, “I can almost predict sales on body language alone.”

The truth is that happy staff tend to deal positivity with clients and build stronger working relationships.  This can ultimately boost business and improve a brand’s reputation. 

It Encourages Staff Retention

It’s no secret that happy employees are more likely to view their job role for the long term. This reduces overheads and allows employers to nurture the best talent for the future growth of the company.

According to income protection providers Unum, the average cost for replacing a departing staff member is £30,614 in the UK, making it more important than ever to hang on to good staff.

5 Steps to Increase Employee Satisfaction

The evidence suggests that happy workers are more likely to get their job done quickly and efficiently, becoming loyal employees that contribute to the company’s on-going success.

It seems that there has never been a better time to invest in your workforce. So, what steps can businesses take to increase their employee satisfaction?

1. Solid Onboarding – Equip new staff with the tools they need to succeed in their role. 

2. Reward Your Staff  - Monitor performance and reward for contribution. Celebrate successes, however small.

3. Invest In training – Keep staff motivated and happy by investing in their development. Promoting a culture of learning will also help you to stay ahead of the competition.

4. Empower Employees – Ensure that staff have the opportunity to grow and develop by awarding them new responsibilities.

5. Provide Adequate Support – According to Professor Andrew Oswald, a researcher from the Warwick study, companies that invest in employee support tend to succeed in generating happier workers.

If you’re looking to recruit team members to be a part of your on-going success, Bucks and Berks has more than 50 year’s experience in sourcing the right candidates. Contact us to see how we can help you today.

Sources: Warwick Study
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